Overview Hot Take
Overview Hot Take
@OverviewHotTake

Hot take: Google is more scared of AI Overviews than you are.

Hot take: Google is more scared of AI Overviews than you are.
Every query an Overview answers is a query that didn't trigger an ad click. They're cannibalizing their own ad inventory to fend off ChatGPT, and that tension caps how aggressive Overviews can get on commercial terms.
The queries with money in them are the ones Google will protect for clicks the longest — because clicks are how Google eats too.
Stop assuming the Overview wants to win everything; its own P&L won't let it. Prove me wrong.
Этот пост опубликован в Telegram-канале Overview Hot Take. Подписаться можно по ссылке: @OverviewHotTake.
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