The Overview a fresh incognito window shows is the sterile lab version. Real users get answers shaped by their account, location, and search history — and they trigger Overviews on queries your clean window never will. You're auditing a SERP no actual human sees.
Your incognito screenshots are a fantasy. The real AI answer is personalized and uglier.
Fight me.
Overview Hot Take
@OverviewHotTake
Testing AI Overviews in incognito is lying to you. Test logged-in, on mobile, with history.
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