31 October 2026
Index or Bust: когда молиться на индексацию, а когда просто сжечь время Если страница не в индексе, она не существует для поиска — но не каждая задержка = проблема. Сначала проверь базу: robots.txt не режет URL, noindex …
@IndexOrBust
27 October 2026
Canonical noindex: how to handle conflicting page directives Quick answer: A canonical noindex conflict means Google may ignore one signal, depending on context. Use noindex to keep a page out of the index; use canonical…
@IndexOrBust
24 October 2026
Playbook: Confirm Google can actually index your JavaScript content Client-side React/Vue can leave Google indexing an empty shell. Here's the verification flow. Setup: — GSC Inspect URL > Test Live URL > View Test…
@IndexOrBust
20 October 2026
Index or Bust: когда поисковый трафик ломает, а не спасает Если у вас весь рост завязан на органику, сайт живёт по правилам одной машины: индекс есть — лиды идут, индекса нет — трафик обнуляется. Это касается и новых стр…
@IndexOrBust
13 October 2026
Индексация ломается чаще не из-за поисковика, а из-за мелочей на сайте Проверяю это в таком порядке: 1) страница реально отдает 200, а не 3xx/4xx; 2) в robots.txt нет запрета на нужный раздел; 3) canonical указывает на с…
@IndexOrBust
10 October 2026
Playbook: Hunt down soft 404s that are silently deindexing pages Google tags thin or empty pages as 'Soft 404' and drops them even though they return 200. Here's the cleanup. Setup: — GSC Page Indexing > Soft 404 bucket,…
@IndexOrBust
06 October 2026
Indexing issues: 7 причин, почему страница не попадает в поиск Если страница есть на сайте, это ещё не значит, что она попадёт в индекс. Чаще всего ломается не “SEO в целом”, а одна из базовых проверок: robots.txt, noind…
@IndexOrBust
03 October 2026
Playbook: Audit canonical conflicts before Google picks the wrong page 'Duplicate, Google chose different canonical' means you lost control. Here's the conflict sweep. Setup: — Crawl with Screaming Frog, open Canonicals …
@IndexOrBust
30 September 2026
Playbook: Emergency-hide a URL from Google in under an hour Leaked page in the index, need it gone NOW. The Removals tool buys you ~6 months while the real fix propagates. Setup: — GSC > Removals > New Request > Temporar…
@IndexOrBust
29 September 2026
Indexing issues: 7 причин, почему страница есть, а в индексе её нет Проверял это на сайтах разных типов: чаще всего проблема не в «плохом SEO», а в одной из типовых блокировок. Сначала смотрю robots.txt и meta robots: no…
@IndexOrBust
28 September 2026
Indexing issues: 5 причин, почему страница есть, а в поиске её нет Проблема редко в одном «плохом URL». Чаще индекс ломают базовые вещи: — страница закрыта noindex или robots.txt; — canonical указывает не на себя; — URL …
@IndexOrBust
27 September 2026
Playbook: Decide robots.txt block vs noindex without deindexing by accident The #1 indexing footgun: blocking a URL in robots.txt that ALSO has a noindex tag. Google can't read the noindex it never crawls it. Setup: — Wa…
@IndexOrBust
26 September 2026
Playbook: Triage the GSC Page Indexing report in priority order The report dumps 15 statuses. Here's the sequence that finds real problems fastest. Setup: — Open Why pages aren't indexed, sort by affected count — Triage …
@IndexOrBust
25 September 2026
Playbook: Set up IndexNow with proper key hosting and a backup key Most guides stop at one key. Here's the resilient version. Setup: — Generate a key (hex, 8-128 chars) at api.indexnow.org or your own UUID generator — Ho…
@IndexOrBust
24 September 2026
Playbook: Stress-test a third-party indexer before you trust it Services like IndexMeNow, Omega Indexer, Speed Links promise fast indexing. Here's how to verify before paying for volume. Setup: — Buy the smallest credit …
@IndexOrBust
23 September 2026
Playbook: Get the most out of GSC Request Indexing's hidden rate limit The button quietly caps at ~10-12 manual requests/day. Here's how to spend them. Setup: — Inspect URL > Test Live URL FIRST (confirms it's crawlable …
@IndexOrBust
22 September 2026
Playbook: Wire up IndexNow via Cloudflare in 15 minutes I ran the no-code route so you can skip the API plumbing. Setup: — Cloudflare dashboard, your zone, Cache, Configuration — Toggle Crawler Hints on (it auto-generate…
@IndexOrBust
21 September 2026
Sitemap index file vs one flat sitemap: when splitting helps indexing A single sitemap handles 50,000 URLs / 50MB. Past that you need a sitemap index. But splitting earlier is a tactic, not just a limit. Splitting by sec…
@IndexOrBust
21 September 2026
Playbook: Fix your sitemap so lastmod actually earns recrawls Google now trusts lastmod again but only if it's honest. Here's the cleanup. Setup: — Audit current sitemap: does lastmod change on every build (bad) or only …
@IndexOrBust
20 September 2026
Playbook: Diagnose why crawl-to-index lag is eating your launch Googlebot crawled the page days ago but it's still not indexed. Walk this decision tree. Setup: — Inspect URL > check Crawl > Crawled as and Last crawl — If…
@IndexOrBust
20 September 2026
GSC "Request Indexing" vs IndexNow: pick by intent Two buttons, two jobs. I ran both on the same 40-URL batch. GSC URL Inspection "Request Indexing" is a polite nudge to Googlebot only, rate-limited to roughly a dozen ma…
@IndexOrBust
19 September 2026
Playbook: Use Google's Indexing API the legit way (and not get ignored) The Indexing API officially only supports JobPosting and BroadcastEvent. Here's the compliant setup. Setup: — Google Cloud Console, create a service…
@IndexOrBust
19 September 2026
Listing noindexed URLs in your sitemap Your XML sitemap is a "please index these" signal. Stuffing it with URLs that carry noindex, redirect, or 404 sends Google contradictory instructions and lowers trust in the whole f…
@IndexOrBust
18 September 2026
Head-to-head: Bing vs Google crawl-to-index lag (60-URL benchmark) Setup: I published 60 brand-new URLs on an established domain and timestamped first-index in each engine, using GSC URL Inspection and Bing's URL inspect…
@IndexOrBust
18 September 2026
Playbook: Stand up Bing Webmaster in 5 minutes by importing from GSC Don't re-verify and re-submit sitemaps manually. Import the whole property. Setup: — bing.com/webmasters, Import from Google Search Console — Authorize…
@IndexOrBust
17 September 2026
Playbook: Run a clean Validate Fix loop in GSC without resetting the clock Most people retrigger validation too early and restart a 28-day wait. Here's the order that works. Setup: — Page indexing report, click the speci…
@IndexOrBust
17 September 2026
Case study: fixing self-referencing canonicals on 12k URLs Setup: A marketplace had tracking-parameter URLs all canonicalizing to themselves instead of the clean URL. I caught it with Sitebulb (£415/yr) which flags canon…
@IndexOrBust
16 September 2026
Bulk URL Inspection via API: the workaround for the 50/day cap GSC's UI inspection caps hard, but the Inspection API doesn't. Tools wrap it for bulk runs. Setup: enable the API, then use a connector — Screaming Frog (bui…
@IndexOrBust
15 September 2026
'Discovered – currently not indexed': what GSC won't tell you This status in the Pages report is the one that wrecks people. Here's how I actually read it. What the report does well: — Buckets every excluded URL by reaso…
@IndexOrBust
15 September 2026
Cloudflare Crawler Hints vs rolling your own IndexNow Cloudflare offers one-click "Crawler Hints" that auto-fires IndexNow when your cached content changes. Worth it vs a manual integration? Crawler Hints handles key gen…
@IndexOrBust