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Migration Helpdesk

Migration Helpdesk

Your site-migration questions, answered. Redirect maps, domain moves, replatforming, traffic-drop diagnosis — common migration problems explained in plain Q&A form.

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latest posts

Последние публикации

Последние 30 публикаций канала. Каждый пост открывается отдельной веб-страницей со ссылкой на оригинал в Telegram.

Q: My new platform adds (or removes) trailing slashes — does that one little slash actually matter? It feels trivial, but yes, it genuinely matters — good catch. Short answer: /page and /page/ are two different URLs to a…
@MigrationHelpdesk
Network roundup — across the board: — @FeedHeretic — Debunking LinkedIn 'guru' advice with what the feed actually rewards… — @BidStack101 — Header bidding explained without the AdTech jargon: what Prebid,… — @thechainlea…
@MigrationHelpdesk
Q: What's the difference between a redirect chain and a redirect loop, and which is worse? Good to untangle these — people mix them up. Short answer: a chain is slow and leaky; a loop is fatal. Fix loops first. Long answ…
@MigrationHelpdesk
Q: Should I migrate the whole site at once or roll it out section by section? Really good strategic question — and the right answer depends on your risk tolerance and team. Short answer: big-bang for small/simple sites, …
@MigrationHelpdesk
Q: After launch our traffic vanished overnight. Could it be the staging site? Short answer: very possibly — check if 'noindex' or a robots.txt block shipped from staging to production. Long answer: This is one of the mos…
@MigrationHelpdesk
Q: On WordPress, should I use a redirect plugin or do it at the server level? Fair question — plugins are convenient, but convenience has a cost worth understanding. Short answer: plugin for small sites and quick edits; …
@MigrationHelpdesk
Q: Can I just redirect all old URLs to the homepage to be safe? Short answer: please don't — that's the classic migration traffic-killer. Long answer: I know it feels safe ('at least nobody hits a 404'). But Google treat…
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Q: Should I bother redirecting trailing-slash and uppercase URL variants, or is that overkill? Not overkill at all — these tiny inconsistencies cause real duplicate-content and chain problems after a migration. Short ans…
@MigrationHelpdesk
Q: Three weeks post-migration — should I watch Search Console or Analytics to judge recovery? This worries everyone at week three. Both help, but they answer different questions. Short answer: Search Console tells you if…
@MigrationHelpdesk
Q: 50,000 URLs to redirect. One-to-one mapping or pattern rules — what scales? Nobody hand-maps 50k URLs, so the real question is how much you can safely automate. Short answer: pattern (regex) rules for predictable stru…
@MigrationHelpdesk
Q: For my HTTPS migration, is rel=canonical enough or do I need real 301 redirects? Great question, and the answer surprises people: for HTTP to HTTPS, canonicals alone aren't enough. Short answer: use 301 redirects from…
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Q: At launch, should I submit only the new sitemap or keep the old one too? This is a clever tactic most people miss — and the answer is temporarily yes to both. Short answer: submit the new sitemap, and briefly keep an …
@MigrationHelpdesk
Q: After replatforming, how do I prove pages didn't lose content — eyeball it or use a tool? Eyeballing 2,000 pages isn't realistic, so let's compare the automated options. Short answer: use a content-diff crawl for text…
@MigrationHelpdesk
Q: To keep my staging/replatform site out of Google, should I use robots.txt or noindex? Very important to get right — picking wrong here can deindex your live site on launch day. Short answer: protect staging with HTTP …
@MigrationHelpdesk
From a sister channel @NetworkMythHQ works the display ad networks (Ezoic/Mediavine/Raptive) side of things. We pressure-test what Ezoic, Mediavine and Raptive actually pay versus what their… Worth a look if that's part …
@MigrationHelpdesk
Q: I inherited a site with no URL list and need every old page to redirect. Where do I get the list? Classic nightmare handoff — but there are several sources, and combining them beats any single one. Short answer: start…
@MigrationHelpdesk
Q: Moving my blog — subdomain (blog.site.com) or subfolder (site.com/blog)? Which migrates better? This worries a lot of people because the migration itself is identical work — the difference is what happens after. Short…
@MigrationHelpdesk
Q: To find which pages I forgot to redirect, do I trust Ahrefs or Search Console? Smart to ask — they catch different gaps, and using only one is how orphaned URLs slip through. Short answer: Search Console for pages Goo…
@MigrationHelpdesk
Q: Mapping 5,000 old URLs to new ones by hand is killing me. What's the smart way? You're not supposed to do it by hand — that's why people burn out on migrations. Let's compare the shortcuts. Short answer: exact-match w…
@MigrationHelpdesk
Q: Should I do migration redirects in .htaccess, Nginx, or at the CDN level? Good instinct to ask before you build them — the layer you choose affects speed and how easy they are to manage. Short answer: CDN/edge for big…
@MigrationHelpdesk
Q: I set up all my 301s. Do I still need the GSC Change of Address tool? This confuses a lot of people — here's the deal: they do different jobs, and you usually want both. Short answer: 301s move the pages; Change of Ad…
@MigrationHelpdesk
Q: Everyone says 'use 301 for migrations' — but is 302 ever the right call? Yes, occasionally — and picking wrong is one of the most common reasons traffic doesn't recover. Short answer: 301 (permanent) for anything you'…
@MigrationHelpdesk
Q: Screaming Frog or Sitebulb for auditing my redirect map? Great question — both crawl, but they shine in different moments of a migration. Short answer: use Screaming Frog to build and check redirects, Sitebulb to expl…
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Q: It's been 6 weeks since our move and overall traffic is flat. Did the migration fail? A: Not necessarily — and you're measuring the right way to find out. Short answer: sitewide traffic is too blunt; you need to compa…
@MigrationHelpdesk
Curated: the SEO & search feeds we'd actually keep: — @DeadLinkDetective — Find broken backlinks, build the perfect replacement asset, and pitch… — @AnchorTheory — Deep dives into anchor text: ratios that read natural to…
@MigrationHelpdesk
Q: After migrating our multi-country site, the wrong language version started ranking in each market. Help? A: Disorienting, but it points to one thing. Short answer: your hreflang tags likely broke in the move — still r…
@MigrationHelpdesk
Q: Our wildcard redirect rule is sending unrelated pages to the wrong place. How do we stop the bleeding? A: Caught it before real damage — good. Short answer: a too-greedy pattern (regex/wildcard) is matching URLs you n…
@MigrationHelpdesk
Q: We merged 5 thin pages into 1 strong page and 301'd them all. Rankings still dropped. Why? A: Smart consolidation move — the dip is usually temporary, but let's check the details. Short answer: merging pages is fine; …
@MigrationHelpdesk
Q: We migrated but our sitemap still lists the old URLs. Is that causing the crawl errors? A: Very likely, and it's a quick fix. Short answer: a sitemap full of old, now-redirecting URLs feeds Google a list of pages that…
@MigrationHelpdesk
Q: Post-migration our pages look fine to us but Google says they're 'low quality' now. Confused. A: Frustrating, but there's a likely technical reason. Short answer: your new robots.txt may be blocking CSS and JavaScript…
@MigrationHelpdesk
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