'Start free trial' crushed 'Book a demo', +51% to pipeline
Loss-then-win story. Sales fought me on this one and I had the data.
Setup. B2B hero CTA. Control = 'Book a demo' (sales-led). Variant = 'Start free trial' (self-serve). 3,900 sessions, 14 days.
Result. Top-of-funnel conversions +51%. Sales screamed 'these leads are colder.' True, slightly. But the VOLUME was so much higher that qualified pipeline still grew 22% net. More at-bats beat higher per-lead quality here.
Day 7 I almost called it for sales. Pushed to full window. Volume won.
Go test self-serve trial against your demo-gate. Measure pipeline, not just lead count. Report back.
Split Test Street
@SplitTestStreet
'Start free trial' crushed 'Book a demo', +51% to pipeline
Этот пост опубликован в Telegram-канале Split Test Street. Подписаться можно по ссылке: @SplitTestStreet.