Case: Adding whitelisting to deals raised LTV per brand 3x

Case: Adding whitelisting to deals raised LTV per brand 3x
A creator did one-off posts. Brands paid once and left. No recurring revenue.

We productized whitelisting (brand runs ads from her handle) as a standing add-on:

Phase 1 — Offer
— Every deal now includes a whitelisting line item: +$600/30 days of ad access

Phase 2 — Process
— Grant access via the platform's partnership ads tool, owner: creator; brand manages spend

Phase 3 — Renew
— Trigger: if ROAS on her handle beats brand's house creative, then pitch a 90-day extension at Day 25

Result: 3 of 7 brands extended whitelisting twice. Average revenue per brand relationship went from $500 (one post) to $1,650 over 90 days.

Checklist for every brand deal:
— Whitelisting line offered?
— Access duration defined?
— Day-25 renewal reminder set?