Interest targeting capping you? Broad doubled my ceiling
Stacked-interest ad set was my workhorse but it choked at $900/day — audience just too small to feed more spend.
The test that worked:
— Built one broad ad set (no interests, just country + age), same exact creative
— Ran it head-to-head against the interest set, $300 each
— Gave broad 4 days — it's slower to find its feet
Broad started rough ($48 CPA day 1) then settled at $34 and scaled clean to $1,800/day. Interest set stayed stuck at $900.
Risk: broad needs strong creative to work — weak ads die in broad fast because there's no targeting crutch. If your creative's mid, this flops. Try broad on your BEST ad only.
Scale or Stall
@ScaleOrStall
Interest targeting capping you? Broad doubled my ceiling
Этот пост опубликован в Telegram-канале Scale or Stall. Подписаться можно по ссылке: @ScaleOrStall.