Case study: uploading 200 dream accounts lowered waste
New to targeting specific companies? Here's a tidy result.
A cybersecurity vendor only wanted to reach 200 named target companies. Broad targeting kept showing ads to firms they couldn't sell to.
What they did:
— Built a spreadsheet of those 200 company names
— Uploaded it as a Matched Audience (a list you give LinkedIn so it targets only those companies)
— Layered on Seniority "Director and above"
Think of it like a guest list: only the names you wrote get in.
Result: spend on irrelevant companies dropped to near zero, and CPL fell from $120 to $74 because every dollar hit a real prospect.
Next step: list your top accounts in a spreadsheet and upload it as a company Matched Audience.
B2B Lever
@B2BLever