Case study: retargeting website visitors got leads 4x cheaper
New to LinkedIn Ads? Warm people convert better. Here's proof.
A finance startup split their budget two ways for a month:
— Cold audience: people who never heard of them, CPL $156
— Retargeting audience: people who visited their website in the last 90 days, CPL $38
Retargeting needs the Insight Tag, a small piece of code on your site that quietly remembers visitors (with their consent).
Think of it like a guest list: these people already walked past your door once.
The warm group converted four times cheaper because they already knew the brand.
Next step: install the Insight Tag today, even if you won't retarget for weeks. It needs time to gather visitors first.
B2B Lever
@B2BLever