Case study: what $25 a day actually bought in one month

Case study: what $25 a day actually bought in one month

Worried LinkedIn is too pricey to start? Here's a small-budget reality check.

LinkedIn's daily minimum is $10 per campaign, but a B2B coach wanted a fair test, so they ran one campaign at $25 per day for 30 days. Total spend: $750.

What that bought:
— 38,000 impressions
— 410 clicks
— 22 Lead Gen Form leads, at $34 each

The lesson: at $25 a day it took the full month to gather enough data to trust the numbers. Below that, results stay too noisy to read.

Why it matters: small budgets work, but give them time, not just dollars.

Next step: if you can only spend a little, commit to 30 days on one campaign before judging it.