I sorted by SAVES, not likes. Engagement doubled.

I sorted by SAVES, not likes. Engagement doubled.

Steal this: vetting 30 creators, all looked equal on likes.

I asked each for their top 3 posts by SAVES.

— Saves = people coming back, real intent
— 11 creators had 2k+ saves on posts with 'only' 8k likes
— Those are the ones with buying audiences

Picked those 11. Skipped the like-farmers.

Conversion came in 2.1x vs my last campaign.

Likes are vanity. Saves are wallets. Ask for the save numbers.⚡