A 90-second postback delay was quietly eating 11% of my conversions, and the network blamed my pixel.

A 90-second postback delay was quietly eating 11% of my conversions, and the network blamed my pixel.
My tracker logged clicks the net never fired a postback for. I timestamped 3,000 conversions: postbacks arriving 90+ seconds late fell outside my optimization window, so my algo killed winning placements. Fixed the delay, scaled the same campaign, ROAS went 1.7x to 2.3x. Same traffic. Faster data.
How often do you blame your funnel for the network's latency?
Agree or fight me 👇