The agency sold "compliance insurance" at 30% and delivered nothing
Hot take: An agency charged clients a 30% premium on top of media spend for "account safety and compliance management." Audited internally, their actual ban rate was identical to clients running solo — about 1 suspension per $18k spent either way.
The 30% bought a Slack channel and a calming voice. Zero measurable protection.
Compliance theater isn't just a platform problem. There's a whole vendor economy selling fear insurance with a payout of zero. Agree? Fight me in the comments.
Behind The Filter
@BehindTheFilter
The agency sold "compliance insurance" at 30% and delivered nothing
Этот пост опубликован в Telegram-канале Behind The Filter. Подписаться можно по ссылке: @BehindTheFilter.