Running one offer on two networks at once is the only test that ever told me the truth.

Running one offer on two networks at once is the only test that ever told me the truth.
I mirrored the same nutra offer across a mega net and a small one for 30 days — same creatives, same geo, same caps. The mega net showed a $34 payout but scrubbed 22% of leads to "invalid." The small net paid $31 flat and scrubbed 4%. Effective per-lead: $30.59 vs $26.52. The "higher" payout lost by 13%.
Why do you still judge a network by its rate card instead of net dollars in?
Agree or fight me 👇