Scaled budget but evenings ate the gains? Dayparting clawed it back

Scaled budget but evenings ate the gains? Dayparting clawed it back

Pushed a campaign to $3k/day. Pulled the hourly breakdown — 11pm-6am was burning 22% of spend at a $61 CPA while daytime sat at $33.

What I ran (note: Meta needs lifetime budget for native scheduling):
— Flipped the campaign to lifetime budget so I could schedule
— Cut delivery 12am-6am entirely
— Reallocated that budget into the 9am-9pm window

Same $3k/day spend, but blended CPA dropped $44 to $36 in 4 days.

Risk: cutting hours can drop you below the conversion volume to hold learning — I lost a little stability for a week. Pull YOUR hourly report first; your dead window might be different. Test on one campaign.