One date change got a stale page back into AI Overviews within 9 days.
A 2022 'best tools' page had vanished from AI answers. They didn't rewrite it — they genuinely updated 4 entries, changed the dateModified, and re-pinged the sitemap. AI Overviews re-cited it in under two weeks. Traffic from AI-referred sessions recovered ~60% of its peak.
Models quietly demote what looks abandoned.
Your evergreen page isn't evergreen if the date says 2022. Freshness is a ranking signal AI takes seriously. Fight me.
Overview Hot Take
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One date change got a stale page back into AI Overviews within 9 days.
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