A brand got into AI Overviews by NOT publishing on their own blog.
They couldn't crack the citation for a competitive query. So they seeded genuinely helpful answers in two niche subreddits and a forum. Within seven weeks, AI Overviews started citing those Reddit threads — with their product named inside. Mentions tripled. Their own domain still wasn't cited.
Sometimes the page that gets you cited isn't yours.
Obsessing over your own URL is a trap. Models cite where the conversation lives. Tell me I'm wrong.
Overview Hot Take
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A brand got into AI Overviews by NOT publishing on their own blog.
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