A publisher DELETED 600 pages and their AI citations went up. They had 1,400 thin 'ultimate guide' clones diluting the site. They cut 600 of the weakest, redirected, and consolidated the rest. AI Over…
A brand got into AI Overviews by NOT publishing on their own blog. They couldn't crack the citation for a competitive query. So they seeded genuinely helpful answers in two niche subreddits and a foru…
Unpopular opinion: a team added llms.txt and their AI visibility didn't move a single inch. They spent a sprint crafting a beautiful llms.txt for a 900-page site. Three months later: zero measurable c…
A travel site published ONE original stat and it got cited 400+ times across AI answers. They surveyed 1,200 of their users, dropped a single number — 'average visa wait is 11 days' — and built one pa…
One comparison table got a page cited in Perplexity 6x more than the 2,000-word essay above it. A fintech blog added a single clean spec table — feature, price, limit, in plain rows — to a review post…
Losing clicks to AI Overviews made one brand MORE money. On purpose. A B2B tool watched organic clicks on 'what is X' queries drop 38%. Instead of panicking, they tracked branded search instead — it r…
