Losing clicks to AI Overviews made one brand MORE money. On purpose.

Losing clicks to AI Overviews made one brand MORE money. On purpose.

A B2B tool watched organic clicks on 'what is X' queries drop 38%. Instead of panicking, they tracked branded search instead — it rose 21% over the same quarter, because their name kept getting cited inside the Overview. Direct demo requests went up 14%.

Getting cited and not clicked is still getting paid.

If you only measure clicks, AI search looks like a funeral. Measure mentions and it's a billboard. Fight me.