71% of revenue from one advertiser knocked 8x off the multiple — fixable in a quarter.
B2B niche site, $12K/mo, but a single direct sponsor was $8,500 of it. Buyers priced it at 22x: lose that contract, lose the business.
Owner closed two more direct deals at $2K each over 90 days. Top client dropped to 44% of revenue.
Re-listed at 31x. Same total revenue, +$108K in valuation.
What's your single-customer ceiling before you refuse to buy?
Sell It Already
@SellItAlready
71% of revenue from one advertiser knocked 8x off the multiple — fixable in a quarter.
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