Q: How do I win back affiliates who stopped sending traffic? Segment by why they went quiet before you message anyone. A partner who sent one sale and vanished needs a different nudge than one who did…
Q: First-click or last-click attribution for my affiliates? Last-click is the default for good reason, but the real decision is what you do about the partners it punishes. Last-click rewards the close…
Q: Net-30, net-15, or weekly — what payout schedule should I run? Pay as fast as your validation window honestly allows, then make the date sacred. For affiliates, payment reliability outranks payment…
Q: Should I offer private rates to big affiliates or keep one public rate? Keep a clean public rate and negotiate privately above it — never below. The moment a partner discovers someone earns more fo…
Q: What should a new affiliate's first 7 days with my program look like? Drive them to a first conversion fast, because activation in week one predicts whether they ever scale. An approved affiliate w…
Q: What are the earliest fraud signals I can catch on my side? Watch the gap between clicks and behavior, not just conversion rate. Fraud usually breaks the funnel's physics before it breaks your reve…
