Infinite scroll is eating my deep products — fix?

Infinite scroll is eating my deep products — fix?

'Q: My category uses infinite scroll and products past the first load aren't indexed. Help?'

Short answer: Back the infinite scroll with real, crawlable paginated URLs so bots can reach products that users only see by scrolling.

The longer version: Googlebot doesn't scroll. If your products load via JavaScript on scroll with no underlying URL, everything past the initial batch is invisible to crawling — you've hidden half your catalog.

The pattern that works: progressive loading for users, but each 'load more' maps to a paginated URL (?page=2) that returns those products in HTML when requested directly. Link those pages so bots can walk them. Users scroll; bots paginate; same content, two doors.

The follow-up: don't replace history state with hashes (#page=2) — fragments aren't crawled as separate URLs. Use real query parameters or paths and update the URL via the History API as the user scrolls.

Rule of thumb: if a product is only reachable by scrolling, it's only reachable by humans — give bots a paginated path.

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