Landing page vs prelander: what each one is for

Landing page vs prelander: what each one is for

New to sweeps? People mix these up constantly. Clearing it up will make your funnels sharper.

A prelander is the warm-up page. The user lands here first. Its only job is to build interest and gently filter — to get a curious, ready person to click through.

A landing page (often the advertiser's page) is where the actual action happens — entering the email, submitting the form, converting.

Think of it like a shop. The prelander is the friendly window display that pulls you in from the street. The landing page is the counter where you make the purchase.

Worked example. Cold push traffic sent straight to a form converts at 4%. Add a short prelander — "3 winners chosen daily in your city, here's how it works" — and the form now sees warmer visitors who convert at 7%. Same offer, same form, one extra page of context.

Why the prelander helps beginners. Cold traffic is suspicious. A short, honest prelander answers "why should I trust this?" before the form ever appears, so fewer people bounce in fear.

A caution: a prelander must match the offer truthfully. If it promises one thing and the form delivers another, you'll break trust and rules.

Next step: write one honest sentence a prelander could say to warm up a cold visitor for your offer.