How much traffic before I kill an offer?

How much traffic before I kill an offer?

Q: I tested an offer with 30 clicks and zero conversions. Dead, right?

A: No — 30 clicks tells you almost nothing. If an offer converts at 2%, you'd expect one conversion per 50 clicks on average. Zero on 30 is completely normal variance, not proof of failure.

A sane testing floor:
— Spend at least 1x to 3x the payout before judging. A $20 offer? Spend $20-60 before deciding.
— Or wait for ~100 clicks minimum on a low-payout offer
— Watch upper-funnel signals too: clicks to LP, form starts — if nobody even clicks the CTA, that's a faster signal than waiting for conversions

Killing too early throws away winners that just hadn't converted yet.

Short version: spend 1-3x payout (or ~100 clicks) before calling an offer dead. More Qs? Drop them.