Creators growing >15%/month show 25% lower engagement

Creators growing >15%/month show 25% lower engagement

Engagement rate split by monthly follower growth.

— Flat/declining (15%) 3.0% █████

New followers haven't earned their attention yet, so rapid growth dilutes the active core. The fast-rising account looks hot on a media kit and underperforms on conversion.

So what: discount engagement claims from anyone in a growth spike — wait one quarter for the rate to settle.

Benchmark: n=940 creators, growth vs ER, trailing 6 months.