Stories cost 35% less per swipe-up than feed per click

Stories cost 35% less per swipe-up than feed per click

Cost per outbound action, same creators, same week.

— Feed post link $1.40/click ████████████
— Story frame swipe $0.91/tap ████████
— Reel pinned-comment $1.10/click ██████████

Stories convert cheaper but evaporate in 24h, so the cheap rate only matters if your offer is time-boxed. Feed costs more per action but compounds reach for weeks.

So what: route flash promos to Stories, evergreen offers to feed — match decay to offer duration.

Benchmark: n=160 dual-placement deals, action cost, 2024.