<b>Mid-tier creators post the highest blended ROAS</b>

<b>Mid-tier creators post the highest blended ROAS</b>

ROAS = revenue / spend. Blended = organic plus paid amplification combined.

— Nano 2.1x ████
— Micro 3.4x ███████
— Mid 4.0x ████████
— Macro 2.6x █████

The curve is humped, not monotonic. Nano lacks volume to amortize fixed costs; macro carries broad, low-intent reach. The mid tier (100-500k) sits at the intersection of trust and scale.

So what: if you run one tier, run mid — it's the modal efficiency peak across our set.

Benchmark: n=312 amplified campaigns, blended ROAS, DTC, trailing 12 months.