The little syncing step that decides if buyers recognize your readers
Before bidding, partners do a "user sync" (a quiet pixel that matches their record of a reader to yours).
Why it matters: a synced reader is a known reader, and known readers earn 2-3x more. If syncs are blocked or capped too low, buyers bid like everyone's a stranger.
Tiny example: cap user syncs at 5 partners and your 6th-12th partners always bid blind, cheaply.
One thing to try: check your wrapper's "userSync" settings. Raise the syncs allowed per page and make sure they're enabled, not silently off.
In plain English: syncing lets buyers recognize your readers, and they pay more for people they recognize.
Bid Stack 101
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The little syncing step that decides if buyers recognize your readers
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