<b>Organic creator CPM runs 30-60% below paid social</b>

<b>Organic creator CPM runs 30-60% below paid social</b>

CPM = cost per thousand impressions.

— Meta paid social $11.0 ████████████
— Creator organic (mid) $6.5 ███████
— Creator organic (micro) $4.4 █████

The gap is real but conditional: organic CPM ignores production time and only holds while the post is fresh. Amortize a flat fee over a decaying view curve and the effective CPM climbs week two onward.

So what: quote creator CPM on 14-day views, not lifetime — the long tail flatters the math.

Benchmark: n=290 posts, view decay modeled, vs Meta auction CPM, Q4.