<b>SOP: The scale decision gate</b>

<b>SOP: The scale decision gate</b>
Run this before you increase any campaign budget by more than 20%.

This is a gate, not a vibe. If any box is unchecked, you do not scale.

<b>Stage 1 — Volume check</b>
— ☐ Media buyer confirms at least 50 conversions on the data window being judged
— ☐ Media buyer confirms the window is at least 3 full days

<b>Stage 2 — Margin check</b>
— ☐ Analyst confirms net ROI after fees and shaving is positive, not gross
— ☐ Analyst confirms payout terms aren't about to drop on this offer

<b>Stage 3 — Stability check</b>
— ☐ Media buyer confirms CPA variance day-to-day is under 25%

<b>Stage 4 — Execute</b>
— ☐ Media buyer raises budget by one step (20%), sets a calendar check for +24h

<b>Owner:</b> Media buyer (gate), Analyst (margin sign-off)
<b>Trigger:</b> Any budget increase over 20%
<b>Done-when:</b> All checks pass and the +24h review is scheduled.

Save this. Run it every time.