<b>SOP: Standing up RACI for a new vertical</b>

<b>SOP: Standing up RACI for a new vertical</b>
Run this whenever the team enters a new vertical (e.g. moving from nutra into sweepstakes).

RACI = Responsible, Accountable, Consulted, Informed. One Accountable per row, always.

<b>Stage 1 — List decisions</b>
— ☐ Ops lead lists every recurring decision: offer selection, budget caps, compliance sign-off, creative approval

<b>Stage 2 — Assign</b>
— ☐ Ops lead names exactly one Accountable person per decision (no shared accountability)
— ☐ Ops lead names who is Consulted before, vs only Informed after

<b>Stage 3 — Pressure-test</b>
— ☐ Team reads it aloud; anyone who finds two Accountables on one row flags it now
— ☐ Ops lead resolves every conflict before the vertical launches

<b>Owner:</b> Ops lead
<b>Trigger:</b> New vertical or new market entry
<b>Done-when:</b> Every decision has exactly one Accountable and the team has read it back.

Unclear ownership is the most expensive bug in this business. Save this. Run it every time.