<b>What's the easiest way to start segmenting?</b>

<b>What's the easiest way to start segmenting?</b>

Segmenting just means splitting your list into smaller groups so you can send more relevant emails. Beginners freeze trying to do it perfectly. Start with one dead-simple split: where each person signed up from.

Someone who joined from your pricing page wants different things than someone who grabbed a free checklist.

— Step 1: In your tool, add a hidden tag or field to each signup form noting its source.
— Step 2: ✅ Going forward, every new subscriber gets automatically labeled by where they came from.
— Step 3: Next time you send, pick just one group and write to them specifically.

Why it matters: relevant emails get opened more, and higher engagement protects your inbox placement for everyone.

Homework: list your signup forms and what each person likely wants.

New here? Start with the basics above.