<b>SOP: Tracking pixel handoff to a new advertiser</b>

<b>SOP: Tracking pixel handoff to a new advertiser</b>
Run this whenever you onboard an advertiser and need their pixel firing before you send traffic.

<b>Stage 1 — Receive</b>
— ☐ Account manager gets the postback URL or pixel and the exact event name in writing
— ☐ Account manager confirms whether it's S2S (server) or client-side

<b>Stage 2 — Wire</b>
— ☐ Tracker admin adds the postback with the {click_id} macro and one test parameter
— ☐ Tracker admin sets revenue passing: fixed payout vs dynamic value, per the IO

<b>Stage 3 — Verify (definition-of-done)</b>
— ☐ Tracker admin fires a real test conversion and screenshots it landing on both sides
— ☐ Account manager gets the advertiser to confirm they see the test event

<b>Owner:</b> Account manager (intake + sign-off), Tracker admin (wiring)
<b>Trigger:</b> New advertiser, before first dollar of spend
<b>Done-when:</b> A test conversion is confirmed on both dashboards with matching click_id.

Never go live on an unverified pixel. Save this. Run it every time.