FAQ: "How do I write a hook that actually works?"

Stop improvising openers. Use the hook formula bank.

Write 3 hooks per brief, one from each category:

— Problem-callout: "If your [X] keeps [problem], stop doing this."
— Curiosity-gap: "I didn't expect [product] to fix [problem], but..."
— Direct result: "This is the [product] that [specific outcome] in [time]."

Rules for all three:
— First 3 words name the viewer's problem or desire
— Spoken in under 2 seconds
— No "hey guys" — that's not a hook, it's a stall

Save the 3 categories. Always shoot 3 hook variants so the brand A/B tests, not you guessing.