Stop spraying JSON-LD and start being surgical:
— Add Organization schema with sameAs to nail your entity identity
— Use FAQPage only where the on-page Q&A is genuinely citable
— Add author schema with real credentials AI can verify elsewhere
— Drop the decorative HowTo/Article bloat that changes nothing
— Validate it actually parses — broken schema is worse than none
Schema clarifies entities. It doesn't manufacture authority you don't have. Markup is a name tag, not a megaphone. Tell me I'm wrong.
Overview Hot Take
@OverviewHotTake
Unpopular opinion: 90% of your schema markup does nothing for AI citations.
This post was published in the Telegram channel Overview Hot Take. Subscribe here: @OverviewHotTake.