Don't promise "ASAP." Quote a standard turnaround so you never overcommit.
The turnaround standard (state it in every brief):
— Brief approved to first draft: 5 business days
— Revision rounds: 2 business days each
— Rush (under 48 hrs): +35% fee, only if your calendar allows
— Clock starts when YOU receive product + brief, not at booking
Why it matters: vague timelines mean clients assume tomorrow, and you burn weekends.
Write "5 business days from product receipt" into your template. Same line, every project. Predictable for them, protected for you.
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FAQ: "How fast should I deliver?"
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