<b>SOP: Launching a new landing page</b>

<b>SOP: Launching a new landing page</b>
Run this whenever a new lander goes from staging to live traffic.

<b>Stage 1 — Build QA</b>
— ☐ Designer confirms page loads under 2.5s on 4G (test with throttling)
— ☐ Developer checks every CTA links to the correct tracked offer URL

<b>Stage 2 — Tracking QA</b>
— ☐ Tracker admin confirms click_id passes through to the offer
— ☐ Analyst confirms the view and click events fire in the tracker

<b>Stage 3 — Compliance QA</b>
— ☐ Compliance reviewer checks claims, disclaimers, and required footer against the network's terms
— ☐ Compliance reviewer screenshots the approved version for the record

<b>Stage 4 — Go-live</b>
— ☐ Media buyer sends 5% of budget for 2h, then reads CVR before scaling

<b>Owner:</b> Media buyer (final go-live), Tracker admin + Compliance (sign-offs)
<b>Trigger:</b> New lander, pre-launch
<b>Done-when:</b> All four stages are signed off and the 2h smoke test passes.

Save this. Run it every time.