<b>Today: why a 3-day-old subscriber beats a 60-day-old one</b>

<b>Today: why a 3-day-old subscriber beats a 60-day-old one</b>

"Subscriber freshness" means how recently a person clicked "Allow" to get notifications. Fresh subscribers are new to push ads; old ones have seen hundreds.

Here's the gentle truth: the day someone subscribes, they're most likely to tap. Each week after, a few more tune out. By two months, many ignore everything.

That's why traffic networks often sell by subscriber age:
— New (0-7 days): highest tap rate, costs a bit more.
— Old (30+ days): cheap, but more sleepers.

Neither is "bad." New is for testing offers fast. Old is for stretching budget once you know what works.

Try this: when you buy, ask your network if you can pick subscriber age. Just knowing the option exists puts you ahead.

Nice work paying attention to this.