<b>Why memberships starve your ad revenue</b>

<b>Why memberships starve your ad revenue</b>
Word is members-only and early-access content pulls your most engaged viewers out of the public ad-served pool, and those are exactly the viewers whose watch time advertisers pay most for. A creator tells me their public RPM dropped after launching a membership tier — same content, fewer premium eyeballs in the auction.
For a channel like yours:
— memberships trade AdSense yield for predictable revenue; that's fine if you priced it in
— keep your highest-retention format public and put bonus/raw content behind the wall
— don't move your best viewers off the ad inventory unless the tier out-earns what they'd have generated
Confidence: medium. The routing logic is sound; the RPM drop is one creator's data.