<b>A longer timeout earns more... until it doesn't</b>

<b>A longer timeout earns more... until it doesn't</b>

Timeout is how long your page waits for bids before giving up (say 1000 milliseconds, one second).

Why it matters: more wait means more bidders answer, so revenue per ad climbs. But a slow page loses readers, and Google notices slow pages too. So past a point you earn pennies and lose dollars.

Tiny example: going from 1000ms to 1500ms might add 4% revenue but push your page-load past the line where bounce rate jumps.

One thing to try: test 1000ms vs 1200ms for two weeks each. Watch revenue AND bounce rate together, not alone.

In plain English: waiting longer buys more bids, but you pay for it in speed.