<b>Today: why push feels different from a popunder</b>

<b>Today: why push feels different from a popunder</b>

Push traffic means ads that arrive as a small phone notification, like a text from an app. The person already tapped "Allow" on some site, so they invited these messages in.

Why that matters for you:
— A popunder interrupts someone mid-task. They didn't ask for it.
— A push lands later, when the person is calm and just glancing at their phone.

So push isn't "cheaper popunder traffic." It's a different moment. People are relaxed, curious, not annoyed. Your message should sound like helpful news, not a shout.

Try this: open your own phone's notification bar and read 3 real notifications. Notice how short and human they sound. That's the tone to copy.

You've got this — small steps add up.