<b>Today: how much to spend before judging a test</b>

<b>Today: how much to spend before judging a test</b>

New buyers kill good campaigns too early and let bad ones run too long. A little math fixes both.

Rough rule: give a creative enough budget to reach at least a few expected conversions before you decide. If the offer pays out at, say, a $10 cost-per-conversion target, spend roughly 2 to 3 times that, around $20 to $30, before declaring it dead.

Why? With tiny spend, results are just luck. One unlucky run can bury a creative that would've worked. You need enough clicks for the noise to settle.

Flip side: if you've spent triple the target and gotten zero conversions, stop. That's real evidence, not bad luck.

<b>Try this:</b> pick your offer's payout, set a kill-budget at about 2 to 3 times it, and write that number down before launching. Deciding in advance keeps emotion out. Calm and steady wins here.