Myth: pack the video with text to explain everything

Myth: pack the video with text to explain everything

Wanting to explain your offer fully is kind and natural. But cramming text on screen usually lowers results. Let me show you why.

TikTok is sound-on, fast-scroll. Walls of overlay text get skipped before anyone reads them. And heavy text can read as 'an ad', which kills the native feel.

The first 3 seconds decide everything, so they should hook, not lecture.

Lighter touch:
— One clear idea in the first frames
— A spoken hook plus minimal captions
— Save details for the landing page

Try this: watch your own ad on mute, then with sound, for just 3 seconds each. Did the hook land? Don't worry if it didn't, now you know exactly what to trim.