Geo Pulse #49 — A regulatory pre-check before entering a new GEO

Geo Pulse #49 — A regulatory pre-check before entering a new GEO
Theme of the week: the legal map is part of GEO research, not an afterthought.

Do this before media-buying, in this order:

→ Vertical legality: confirm your niche (gambling, crypto, supplements, lending) is actually permitted — check the regulator's own site, not a forum.
→ Advertising rules: some GEOs ban specific claims or require licenses to advertise even legal products.
→ Privacy regime: GDPR (EU/UK), LGPD (Brazil), PIPL (China), POPIA (South Africa) — each changes your consent banner.
→ Age and disclosure requirements for the vertical (18+/21+, mandatory risk warnings).
→ Data-residency: a few GEOs require local hosting of user data.
→ Document the source URL for each ruling so compliance can audit later.

Reference: the IAPP global privacy law tracker plus each country's regulator portal. This is research, not legal advice — confirm with counsel for live campaigns.