Myth: comments on ads don't matter

Myth: comments on ads don't matter

Many people switch off comments or ignore them entirely. On TikTok, that's a missed lever. Here's the friendly reasoning.

Comments are social proof, and they feed engagement signals TikTok uses to decide who else to show your ad to. A lively, positive comment section can genuinely lift performance and trust.

Hiding them removes that warmth, and leaving them unmanaged lets one rude comment sour the vibe.

Gentle care:
— Keep comments ON for Spark Ads
— Pin a helpful or funny one to set the tone
— Reply to honest questions kindly

Try this: open one running ad and read its comments today. Pin the best one. Don't worry if there are tough ones, a calm reply often wins more buyers than the ad itself.