The NGR definition outweighs the RevShare percentage by ~2x The advice: negotiate the RevShare percentage up; that's the number that matters. The percentage is the loud term; the NGR definition is the…
Mobile FTD is smaller but LTV runs even with desktop — don't accept a lower rate The advice: mobile traffic is lower quality, so accept a lower CPA on it. The first deposit is smaller; the lifetime us…
iGaming email retention posts ~$4-7 return per $1 — it's not dead The advice: email is dead for iGaming, move retention budget to push and SMS. Open rates fell; revenue-per-send didn't. The data, ~9 r…
Crypto-casino LTV runs ~1.5-2x fiat — don't price the deal the same The advice: a crypto casino is just a casino, negotiate the same terms. The deposit rails change the player economics enough to brea…
~30% of churned depositors are recoverable inside a 90-day window The advice: once a player churns, the LTV is booked and gone. Churn is a state, not a death — and the window is measurable. Win-back c…
Wagering requirement predicts conversion better than bonus size The advice: push the biggest welcome bonus to maximize signups. Above a threshold, bonus size barely moves the needle — the wagering req…
