Q: Two offers in my dashboard pay $200 and $40. The $40 one is "recommended." Why?
A: Because payout is per sale, but your money is per click. The number that matters is EPC (earnings per click): payout times conversion rate.
— The $200 offer converts at 0.4% → EPC of $0.80
— The $40 offer converts at 3% → EPC of $1.20
Same 1,000 clicks: $800 vs $1,200. The cheap one wins.
Networks "recommend" by EPC, not sticker price, because that's what actually fills their books. Always ask your manager for the offer's network EPC over the last 7 days before you judge a payout.
Short version: Compare EPC, never raw payout. Cheap-but-converting beats rich-but-rejecting.
More Qs? Drop them.
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Why a $200 offer can pay less than a $40 one
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