Filed as the pre-season runbook teams lock by early October. The checklist that prevents the worst day being your highest-traffic day:
— Freeze risky deploys 2 weeks out; the worst outage is the one on peak day with no one to fix it
— Pre-build merchant pages for the season's expected deals as drafts, publish-ready, codes pending
— Load-test your code-verification cron — peak traffic plus peak feed updates is when it falls over
— Pre-write your 'deal is live' update template so publishing during the rush is one paste, not a scramble
Why it matters: the sites that win peak season did the work in October. The ones that lose are debugging feeds at midnight on the 29th. Developing...
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PLAYBOOK: Prepping a deal site for a Black Friday traffic spike
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