"Buy at a loss, LTV will cover it" — the myth that quietly drains your bank The smart-money line: pay above your first-sale value because lifetime value bails you out. I believed it until I aged a coh…
"Start in cheap tier-3 geos to learn" taught me all the wrong lessons New media buyers get told to practice in cheap geos — low CPMs, forgiving. I learned a funnel that fell apart the moment I touched…
The "scale by raising budget 20% a day" myth cost me a profitable campaign Vertical scaling is the advice everyone gives: winner found, bump budget 20% daily, ride it up. I rode mine straight into the…
How to expand a winner into a new geo without restarting from zero A proven angle in one country is a head start in the next, if you transplant it right. Here's my expansion order. The setup Winning c…
"Test 50 creatives to find a winner" is how I burned $2,800 on noise The advice sounds disciplined: flood the account, let the algorithm pick. I did it. It taught the algorithm nothing and taught me l…
The 6-question post-mortem I run on every dead campaign A failed campaign you don't autopsy is just an expensive feeling. Here's the form I fill out before I move on. The setup Dating offer, $400 spen…