Sitting on a loser hoping it turns? Write your kill rules first. Emotion keeps dead ad sets alive and bleeds your budget. Decide BEFORE you launch. — Rule 1: spend = 2x your target CPA with zero conve…
Tired of scrambling for creative every time an ad fatigues? Build the refresh queue. Fatigue is inevitable. Being unprepared isn't. — Step 1: every Monday, produce 3 new creative angles for your top o…
New offer, need to hit $1k/day fast but safe? Use the 7-day ramp. Going 0 to $1k overnight spooks the algo and burns cash on garbage delivery. Ramp it. — Day 1-2: $200/day. Let it find your 50 convers…
Account suddenly spending weird and CPMs spiked? Triage a cooked account. 'Cooked' = your ad account's trust/quality dropped, delivery goes haywire. Work the checklist before nuking it. — Check 1: acc…
Tapped out your main audience? Go horizontal with a map. Horizontal scaling = new audiences/placements instead of more budget on the same one. — Step 1: list your winner's audience. Now spin 4 neighbo…
Cost cap eating your delivery? You skipped the warmup. Cost cap (you tell Meta your max CPA, it spends to hit it) chokes if you set it too tight on day one. — Step 1: launch with the cap 20-30% ABOVE …
